Launching an online store requires careful consideration, as it can be both time-consuming and expensive. To streamline the process and stay within your budget, it’s a good idea to explore top-notch free WooCommerce themes.

Utilising a free WordPress theme can help you keep your costs in check while you establish your new website and brand. Moreover, when it’s compatible with WooCommerce, you’ll gain access to essential features that are vital for the success of your store

What to look out for the right WooCommerce WordPress Theme

When it comes to finding a top-notch WooCommerce WordPress theme, the task can be more challenging than anticipated. While numerous themes claim to be perfect for online retailers, they may lack essential features that streamline your store management.

Furthermore, there are versatile themes that seamlessly adapt to eCommerce websites. Focusing solely on themes labeled “WooCommerce” may cause you to overlook superior options.

To identify a high-quality WooCommerce WordPress theme, keep an eye out for these vital characteristics:

  • WooCommerce Integration: Select a WordPress theme that seamlessly integrates with your eCommerce plugin right from the start. This might sound obvious, but it’s a crucial step.
  • Shop Page Layouts: WooCommerce introduces product, cart, and checkout pages to your website. An ideal theme for online stores should come with pre-designed layouts for these pages.
  • Customisation Options: Personalize your online store to cater to your target audience. Seek a theme with advanced customisation features and compatibility with popular page builders.
  • Performance Optimisation: Slow loading times can negatively impact your store’s bounce rate and customer loyalty. Opt for a lightweight theme to maintain fast page loading speeds.

Of course, the theme should also align with your personal aesthetic preferences, which are subjective. Lastly, by considering free themes, you can keep the costs of your store to a minimum. So now let’s explore 10 WooCommerce themes for your store which are for free.

1. Storefront


Storefront, developed by the creators of the WooCommerce plugin. And it’s the official WooCommerce theme by Automattic.

This exceptional, lightweight theme plays a pivotal role in enhancing an eCommerce store’s conversion rate, as it is entirely devoid of unnecessary features that can slow down loading times.

Storefront boasts an appealing design, featuring a full-width homepage image, eye-catching product category thumbnails, and stylish product galleries.

For those looking to establish a distinctive brand identity for their store, Storefront provides the flexibility to customise the colour scheme of key page elements, offering an unlimited array of color choices.

2. Open Shop

Open Shop

Open Shop offers a set of pre-designed templates that showcase its versatile applications and serve as a launchpad for your own creative designs. Additionally, you have the flexibility to select from three primary header layouts, eight widget and footer choices, a colour management system, product carousels, and more to tailor your store’s appearance to your preferences.

While the theme’s appearance and layout may not feature highly distinctive elements, its deep integration with WooCommerce significantly streamlines the process of constructing your online shop. Moreover, the combination of a one-minute setup and a comprehensive live customizer makes Open Shop an excellent choice for those seeking a user-friendly theme, particularly beginners.

3. Orchid Store

Orchid Store

The Orchid Store theme is a versatile and free theme that offers multiple demos you can effortlessly import with just one click.

It seamlessly integrates with the Elementor page builder plugin, empowering you to visually redesign the layout of the demos according to your preferences. Customisation is a breeze with this theme, allowing you to alter colors, fonts, upload your logo, and more. Orchid Store is also SEO-friendly and translation-ready.

What’s more, the entire homepage is widgetised, simplifying the process of arranging your preferred content through simple drag and drop actions.

With support for RTL (right-to-left) languages, this theme is an ideal choice for global online stores, catering to a wide range of eCommerce niches, from fashion and jewellery shops to tech and appliance stores.

4. Easy Store

Easy Store

For swiftly launching an online store using WordPress, the appropriately named Easy Store theme is the perfect choice.

This theme simplifies the process of creating a visually appealing eCommerce website, seamlessly integrated with WooCommerce. Furthermore, it’s fully compatible with the YITH WooCommerce Wishlist plugin, streamlining the addition of wish-lists to your site – a feature proven to boost sales and essential for any online store you establish.

Easy Store doesn’t stop at wish-lists; it offers a range of other valuable features. These include a widget to showcase vital information about shipping policies, customer support, and discounts.

The theme also includes a dedicated section for weekly featured items, supports categorisation, incorporates blog functionality, and offers a plethora of customisation options.

With its user-friendly setup and rich feature set, Easy Store stands out as an exceptional free theme for online stores.

5. ShoppingCart


ShoppingCart stands out as a versatile WooCommerce theme for WordPress, designed to cater to a variety of purposes.

It offers a selection of diverse demos, including those tailored for fashion and clothing stores as well as jewellery shops. A striking feature of this theme is the captivating area above the header, providing space for impactful calls to action. This space can be used to showcase your most popular collection or to draw attention to new arrivals in your store. Additionally, you have the option to prominently display products from different categories directly on the homepage.

ShoppingCart boasts compatibility with a range of popular plugins, including Breadcrumb NavXT, WP-PageNavi, Contact Form 7, Jetpack, bbPress, and more. It is also translation-ready, highly customisable, and offers pre-designed page templates to expedite the website design process.

Moreover, the theme offers multiple navigation menus, custom social media icons, and a plethora of widgets to enhance the homepage with various types of content.

6. Rife


The Rife theme offers some ready-made layouts to choose from, including an online store demo.

With just a single click, you can import this demo and have your website up and running within a matter of hours. Notably, the theme features a striking above-the-fold area, perfect for showcasing new arrivals or guiding visitors to specific categories. Furthermore, the homepage provides ample space for highlighting featured products across various categories.

Customising the Rife theme is a breeze; you have the freedom to adjust colours, fonts, and other visual elements via the Customizer. The theme is also translation-ready and provides support for popular WordPress plugins.

In addition, the Rife theme seamlessly integrates with Elementor, enabling you to effortlessly craft custom page layouts to suit your preferences.

7. Superb eCommerce

Superb Ecommerce

A clean and uncomplicated layout has the power to make your products truly shine. Enter Superb eCommerce, a minimalist theme designed to streamline the shopping experience and boost your sales.

This theme encompasses all the essential pages for your online store, including a blog with two distinct layout options. Additionally, it offers dedicated sections for your team and an About page. With the premium version, you gain the freedom to customise nearly every aspect of your website using Elementor. This includes fine-tuning fonts, colours, headers, and navigation menus to align with your unique vision.

Although Superb eCommerce may not provide an extensive array of layout choices, it excels in helping you establish an elegant and highly functional online store. It boasts complete integration with WooCommerce and offers a selection of eCommerce widgets, such as search bars, filtering options, and a shopping cart.

For those seeking a professional, no-frills website for their online business, Superb eCommerce presents itself as an ideal choice.

8. Enwoo


Finding a free WooCommerce theme that seamlessly accommodates your preferred plugins and page builder can be a challenge. However, Enwoo is a choice that is unlikely to disappoint.

To begin with, this theme offers a diverse selection of over eight free eCommerce site demos. Once you’ve made your demo selection, customising colours, typography, and layouts becomes a straightforward task. Enwoo extends its compatibility to a variety of popular page builders, including Elementor, Beaver Builder, SiteOrigin, Thrive Architect, Divi, and Visual Composer. Furthermore, you have the flexibility to edit every aspect of the product pages using the WordPress Customizer.

Enwoo also seamlessly integrates with various WooCommerce extensions, such as YITH WooCommerce Wishlist, YITH WooCommerce Compare, and WooCommerce Variation Swatches. Additionally, the theme’s WooCommerce settings empower you to enhance your store’s functionality.

With Enwoo, you can craft a truly personalised store without the need for coding skills or incurring extra expenses.

9. Gutenshop


If you’re in search of a straightforward website solution for your online boutique, Gutenshop might be the answer you need. Its clean and minimalistic design serves as a strong foundation for launching your store.

This eCommerce theme harnesses the power of WooCommerce and includes an integrated page builder, making it an excellent choice for beginners to establish their online store. It also offers one-page shopping, checkout and cart pages, and incorporates a blog section. Its appearance is unadorned and uncomplicated, which can be ideal if you’re aiming for a minimalist aesthetic.

While Gutenshop may not be the most feature-packed option on this list, it could be precisely what you’re seeking if you desire a hassle-free, no-frills theme for presenting your online boutique or product offerings.

For those in pursuit of more advanced features, a premium version is available, offering additional support, extra header styles, Elementor compatibility, and more.

10. Zakra


Zakra stands out as a popular and highly acclaimed theme suitable for a wide range of applications, including the creation of stunning online stores.

This versatile theme is notably lightweight and offers a selection of over 10 free starter sites, complemented by a convenient one-click demo importer tool. Alongside catering to personal blogs, Zakra provides options tailored for online stores, gift shops, women’s clothing sites, and more.

You can seamlessly integrate Zakra with Elementor or your preferred page builder, allowing you to effortlessly construct and personalise visually appealing page layouts.

What sets Zakra apart is its user-friendly and intuitive interface, designed to be accessible without overwhelming complexities. Should you seek additional enhancements to expand its capabilities, an upgrade to the premium version is available.


WordPress Wednesday – 10 Free WooCommerce Themes for Your Store