In today’s competitive eCommerce market. Getting people to your WooCommerce store is just the first step. To actually grow your business. You need strategies that drive sales and provide a better shopping experience.

Cross selling is one way of achieving this by suggesting relevant products to the customer. Which in turn will get them to add more to their cart. To help you find the right plugin I’ve put together a list of the best WooCommerce cross sell plugins.

By the end of this WordPress Wednesday post. You’ll have a much clearer idea of which plugin is right for your business and how it can help to boost your sales.

Cross-sell vs upsell vs down-sell: What’s the difference?

Before we go on to look at the plugins themselves. It’s worth clarifying the difference between cross-selling, upselling and down-selling. They all have the same objective in that they’re designed to increase sales. But they do so in very different ways.

Cross sell: cross selling is about recommending other products that are complementary or related to the one the customer is purchasing (i.e. they enhance the purchase). The objective is to get the customer to buy some additional items that they may need.

For instance if a customer buys a laptop you’d probably recommend a laptop bag, a wireless mouse or a laptop stand.

Upsell: Get the customer to go for a more expensive (or premium) version of the product. The idea is to increase the value of the sale by promoting the more expensive version as having better features, better performance or other benefits.

For instance you might be recommending a laptop with a faster processor and more storage to a customer who’s looking at a basic model.

Down sell: that’s where you offer a cheaper or simpler alternative to the product they’re initially interested in (because they’re not keen on the price of it). The idea is to get the sale over the line by providing an option that fits their budget.

For instance if the customer has decided that the high end laptop is too expensive you could then suggest a different model which is more in their price bracket and still meets their requirements.

Understanding these three strategies will go a long way to helping you use your cross-sell plugin more effectively. To actually recommend products that are of benefit to your customer and to increase your revenue without in any way damaging the customer experience.

What is a WooCommerce cross-sell plugin?

A WooCommerce cross-sell plugin is essentially a virtual sales assistant for your store. It’s the equivalent of a salesperson in a shop recommending other products that you might like as you’re browsing, looking at a product or heading to the checkout.

Rather than manually go around and recommend products to each customer you can use these plugins to do it automatically. Depending on the plugin you can set it up to recommend products based on product category, customer behaviour, purchase history or product combinations.

The outcome is a more personalised shopping experience. Which enables customers to discover the right products for them. And also opens up further opportunities to drive sales in your store.

Best WooCommerce Cross-Sell Plugins

To help you pick the right solution for your store. I’ve put together a list of the 5 best WooCommerce cross-sell plugins. Each one has a different set of features and different approaches to cross-sell. So it should be easy to find one that’s right for your store and will help you boost your sales.

1. WooCommerce Product Recommendations

WooCommerce Product Recommendations (by WebToffee) is a plugin that helps store owners to show relevant product recommendations to their customers thereby increasing the chances of cross selling and increasing the average order value.

Features

• Disable WooCommerce’s default ‘related products’ recommendations.
• Create custom related product recommendations based on category, tag and attribute.
• Don’t recommend specific product categories and don’t recommend out-of-stock items.
• Display related products in a customisable slider.
• Use shortcodes to show related products anywhere on your site.

Why Choose This Plugin?

If you’re after a flexible way of customising your product recommendations in your WooCommerce store then this plugin is definitely worth a look. It gives you the ability to control which products are shown, the ability to exclude products that are out of stock and the ability to override the default template to deliver a more tailored experience.

Pricing

The plugin offers three annual pricing plans:

• Single site: $89/year
• Up to 5 sites: $129/year
• Up to 25 sites: $199/year

All plans include one year of updates and support.

2. YITH Frequently Bought Together

The YITH Frequently Bought Together plugin for WooCommerce is developed by YITH. And assists store owners in suggesting products that are related or complementary on product pages. It is able to boost conversions and the average order value by getting customers to buy a number of items at the same time.

Features

• Set up product recommendations for each product in your store.
• Suggest upsell or cross-sell products automatically.
• Reduce the number of products that are recommended or show the suggestions at random.
• Demonstrate to customers the amount they can save when a discount is given.

Why Choose This Plugin?

A major benefit of the plugin is that it can suggest other products and provide discounts in order to get customers to buy several items at once. It also includes flexible customisation possibilities, which give you more control over how the product recommendations look and are arranged so that they match your store’s design.

Pricing

The premium license costs €79.99 a year (about US$83.99) and comprises one year’s worth of updates and technical support.

3. UpsellWP

UpsellWP is a plugin for WooCommerce which is intended to boost the average order value (AOV) by means of upselling, cross-selling and the presentation of targeted products. It enables shop owners to increase their revenue at the same time as providing customers with a more personalised shopping experience.

Features

• Upsell options that let customers add products with just one click.
• Conditional upsells are offered based on the contents of the cart, the subtotal of the order, or the user’s role.
• After a purchase, post-purchase upsells suggest further products.
• Reports and analytical data which can be used to monitor performance and improve offers.
• There are flexible options for placing upsell offers on the cart and checkout pages.

Why Choose This Plugin?

If you want a simple method of increasing the revenue of your WooCommerce store, then UpsellWP is something you should consider. The tool features a drag-and-drop interface which makes it easy to set up and manage upsell and cross-sell offers without having to write any code. Furthermore, the possibility to target customers with particular offers and to keep track of how these offers perform also aids you in improving your sales strategy over time.

Pricing

UpsellWP offers three annual pricing plans:

• The initial fee is $69 per year for a single site.
• Professional: $99 per year for up to five sites.
• The fee is $199 per year for up to 25 sites.

There is also a free Lite version so that you can try out the plugin before upgrading to a paid plan.

4. WowRevenue

WowRevenue is a plugin for WooCommerce created by WPXPO which assists store owners in raising their average order value (AOV) by means of product bundles, cross-selling, and promotional campaigns; it provides a variety of tools aimed at getting customers to buy more while at the same time improving their overall shopping experience.

Features

• The features designed to boost sales include six that are specifically aimed at cross-selling.
• There are three display styles: in-page, popup, and floating.
• The display locations are the product page, the cart page, the checkout page, and the Thank You page.
• A performance dashboard for the purpose of keeping an eye on campaigns and analysing their results.
• Tools for overcoming the fear of missing out and discount campaigns.
• There are extensive options for customisation together with a live preview.
• Support for shortcodes to enable integration with third-party page builders.
• The interface is user-friendly and has simple settings.

Why Choose This Plugin?

If you’re aiming to find a one-stop solution that will increase the average order value of your WooCommerce store, then WowRevenue is something you should consider.

The features which enable cross-selling are Bundle Discounts, Buy X Get Y, Frequently Bought Together, Mix and Match, and Spending Goals; the programme also provides further tools which boost sales, such as Quantity Discounts, Next Purchase Coupons, Double Orders, Stock Scarcity, and Countdown Timers.

A major benefit of it is that it offers easy-to-use settings together with performance analytics, which enable you to keep an eye on your campaigns and assess their effectiveness.

Pricing

WowRevenue offers lifetime licences with a one-time payment:

• The individual plan costs $299 for a single website.
• The agency plan costs $549 and includes unlimited websites.

The two plans both come with lifetime updates, technical support. And a 100% money-back guarantee. There are also introductory discounts. So it’s a good idea to look at the current prices before you buy.

5. WooCommerce Product Options

WooCommerce Product Options is a plugin created by Barn2 Plugins and enables store owners to provide customizable product options for their WooCommerce stores; it helps to offer a more personalized shopping experience by allowing customers to adapt the products to their individual requirements.

Features

• There are over 16 types of fields, such as checkboxes, radio buttons, and dropdown menus.
• There are nine ways of setting prices in accordance with various factors.
• The use of conditional logic to display or conceal product options depending on the customer’s choices.
• Extra settings for default values, required fields, and quantity limits.
• Sections of the structured product options including headings, images, and fixed-content.

Why Choose This Plugin?

If you want a flexible method of customising the product options in your WooCommerce store then this plugin is worth looking at. The variety of field types and the conditional logic it provides enable you to set up tailored product configurations to meet different customer needs. Moreover, it integrates with WooCommerce themes. Which makes it simpler to include custom options into your current store design.

Even though it is not a special-purpose cross-selling plugin. It can still help out your cross-selling strategy by letting customers personalise products and choose extra options before they buy.

Pricing

The WooCommerce Product Options feature provides both annual and lifetime licences.

• 1 site – $99/year
• Up to 5 sites – $179/year
• Up to 20 sites – $399/year

Lifetime plans offer an alternative to making annual payments. It is advisable to look at Barn2’s current pricing page to see the most up-to-date prices and licence terms before you buy.