This post is all for those site owners who want to create a following of supporters that continually return to read their content, socialise with the community, and buy products.
There are many ways of supporting visitors to come back to your site, such as creating an engaging email campaign or managing a presence on social media, and to running competitions and promotions.
Still, there has been a surge in push notification WordPress plugins to connect with audiences.
So this WordPress Wednesday, I’m going to look at what exactly push notifications are and whether we can use them to increase the number of returning visitors a website. Also, I’m sharing eight best WordPress push notification plugins and what you should look for when choosing one.
Firstly, what are push notification WordPress plugins?
Push notification is an automatic message that gets sent to previous visitors to your site or who have opted in of course when aren’t on your site. Usually, you will see a pop-up that will ask a visitor if they want to receive notifications in the future. So if they accept then your website can “push” notifications to that “person’s” browser or device such like phone, etc., these push notifications can be for site updates, new articles, products, or special offers etc.
There are also visible pros to use push notifications, but there are some significant cons, too, if not used correctly.
Let’s start with the pros:
- Push notifications drive traffic directly to your site by encouraging visitors to return.
- For people who have opted into receiving, it will let you know that they already have an interest in your website or niche.
- This can, in turn, can help your site get converted against its goals, whether they are to build a community or generate sales.
Now here’s the cons with push notifications:
- People will have to choose to accept the notifications to get them.
- And the number of push notifications you send out can make a vast difference between increasing returning visitors and losing followers as having too many notifications can cause you to risk annoying your audience and having too few. They may forget about your and your website.
So when choosing a WordPress plugin to add push notifications to your site, you should consider supported devices, opt-in form and notification customisations, the number of push notifications you can send, control over messages sent and if analytics will be provided.
So let’s take a look at some WordPress push notification plugins.
PushAssist is a free plugin that is a great way to add PushAssist notifications to your website. To use this plugin, you will need to signup for a free account (up-to subscribers limit of 3000), but after that the setup simple.
PushAssist also includes options for HTTP/S, GCM keys, scheduled campaigns, automatic post notifications and the ability to add your own logo, title, message and link to your notifications and you can even add UTM parameters to track your push notification results in Google Analytics!
Another great free push notification WordPress plugin, named iZooto, with this plugin, you can grow and engage your audience with Push Notifications.
The plugin is simple to install and connect to your iZooto account, which if you don’t have one, you will need to sign up for one. Then you can begin creating push notifications right from your WordPress dashboard. Create automated notifications via iZooto’s Zapier integration, add icons and emojis, schedule your notices or push them out according to time zone, add audience segmentation. And to even includes options to target according to location or device, which makes it hugely helpful for local businesses.
OneSignal is a free WordPress plugin that can provide unlimited desktop push notifications. This plugin currently supports Chrome, Firefox, Edge and Safari browsers. This feature-rich plugin opt-in form customisation options as well as timing and display location settings.
It also allows you to A/B test your messages to see which ones have a better conversion rate and along with automatic push notifications that are sent every time you publish a new post, you can send reminders out to people that haven’t visited your site in a while.
Messages can be scheduled to be delivered in the future, based on previous times, readers visited your site or their time zone.
Beamer is a newsfeed and push notification free WordPress plugin that you can use to manage your site announcements all from one place.
With Beamer, you can coordinate scheduled posts and notifications, enable automatic announcements for new posts, add segmentation based on behaviour, location or demographics and even create a Beamer Newsfeed for your site complete with custom colour, location and notice types. One of the best reason for this plugin is it only takes 5 minutes to get Beamer setup on your site.
Another excellent option for push notifications is this WonderPush web push notifications. Once the plugin been installed and subscribers who have opted in will know as soon a post been published.
The plugin is compatible with Chrome, Edge, Opera and Firefox you should not have any problem reaching the majority of your audience.
This plugin standout is the awesome built-in features. If you want to reach out to a specific demographic, then this plugin has the option to restrict a push-based on language, tags or events. You can also utilise WonderPush to recover abandoned carts or to send out a push to remind subscribers that they left something remarkable in their carts.
And with WonderPush’s dashboard, you can manage all of your campaigns, segments, staff with access and real-time analytics for your notifications.
It’s important to note that WonderPush WordPress plugin is free but to have the push notifications is a premium service that starts at €1 / month + €1 for every additional 1000 subscribers per month), and they’re GDPR compliant as well.
6. Fire Push
The the first premium(paid) WordPress plugin, Fire Push plugin is a great tool to add HTML5 web push notifications to your site. It announce when a post is published or updated with the click of a button!
The plugin includes easy options to customise the icon, title, site link and text you add to your notifications and you have the ability to send push notifications live and in the background. Also supports WooCommerce so you can send notification when new products are released, prices are reduced or even when a product is low in stock.
Smart Notifications is a push notification, newsletter, subscriber and Facebook Messenger all in one plugin. Thus making it easy to communicate with your audience, so use Smart Notifications for everything subscriber and audience related such as but not limited to: post notifications, upcoming events, BuddyPress social interactions, bbPress topics, WooCommerce sales or orders and more.
Many other plugins offer just one way to communicate with your audience, but Smart Notifications makes it easy to coordinate your marketing efforts. Syncing a newsletter, push notifications and Facebook Messenger alert and this way you can reach more subscribers than if you used a single channel. This plugin is compatible with WordPress multi-site, WPML translations and is RTL ready.
8. Lets Push
This plugin is excellence if you run a store or social site with WordPress then you probably want to have a look at plugin called LetsPush. This WordPress plugin adds push notifications not just posts, but also for your WooCommerce products and BuddyPress alerts.
This way, you can push-out notifications for when new posts been published, seasonal sales, abandoned shopping carts, new friend requests, private messages and more. Best of all, as this is a premium stand alone plugin, there is no additional account, subscription, third party SDK or anything you need to sign up to use LetsPush, just install the plugin and that it.
Final thoughts on Push Notifications.
When looking at these WordPress push notification plugins, the right option will depend on the needs of your website and your pocket.
All of these plugins good and interesting prospects though if you are trying to push notifications for the first time, so it may be good decision to start off with using one of the free plugins. A bigger business with a large following probably wants to choose one of the paid options from the start.
These plugin options typically offer more features and flexibility, as well as one-on-one support. Whichever plugin you prefer, monitor your push notifications closely and track the conversions which make sure that the notifications are making a positive difference, and most importantly, not losing your followers.