If you are interested in understanding your average website visitor better. Analytics tools can enable you to filter through heaps of data points and extract insights about your website’s design and content.
However, site-wide and page-wide performance indicators like page views, traffic source, clicks, and bounce rates can only tell us so much. You can say they can tell us a lot, but in reality that every visitor’s experience on your site is different. And in ways that can’t be captured with these usual quantitative metrics.
So if you really want to understand your users’ activity – what they see, they click and where they scroll and lastly where they end up you will need more specialised methods and Heatmaps are a place to start.
Heatmaps give you a bigger picture of your visitor experience. As it hones into the specific parts of your website that work and highlights the parts that don’t. Also, they are easy to understand and use on any type of site, including the WordPress CMS.
In this WordPress Wednesday let look at 6 heatmap WordPress plugins and tools that help you analyse visitor behaviour on your website.
Nelio AB Testing is a powerful and adaptable conversion optimisation service for your WordPress website. As well as heat mapping, the service also allows you to perform multiple A/B tests to determine what on your site is working and what doesn’t.
One of the best bits of this plugin is that you can use the plugin to create beautiful heatmaps in your WordPress admin dashboard. As well the plugin saves all the data in the cloud so you don’t need to exhaust your server resources.
There’s some premium version, that costs between $34 and $306 per month. It all depends on the plan you choose, it varies on your specific needs and the number of sites where you want to install the plugin. This is the only tool you need to optimise your landing pages, write better posts, create alternative pages, try even trying out new themes.
Aurora Heatmap is a heatmap WordPress plugin that works right inside your WP dashboard. Just install and activate the plugin. And then you can start creating heatmaps without a complicated setup or registration process.
You can create unlimited heatmaps with the free version. But if you need more features. Then the premium plans cost you around $19.90 and $462 per month.
Also, the plugin allows you to create heatmaps for mobile and desktop devices.
The Hotjar service is a fast and visual way to understand your users, providing everything your team needs to uncover insights and make the right changes to your site.
The plugin allows you to integrate your WordPress with the Hotjar service.
After connecting the service to your site, you can create heatmaps. Additionally, you’ll have access to other useful features such as visitor recordings, conversion funnels, form analysis, feedback polls, and surveys.
The basic version is free forever, but like other services and plugins in this list you can always go for the premium version. Premium costs between $39 and $389+ per month.
4. Crazy Egg
Crazy Egg is one of the most popular heatmap tools. It has been acclaimed for its cost-effectiveness. And a large number of features for understanding audience behaviour.
This tool shows click maps, scroll maps, visitor recordings, and other visualisations of user engagement. So this plugin solely allows you to add Crazy Egg’s tracking code to your WordPress website.
However, the plugin does require an active account for their service first. But don’t worry since Crazy Egg offers a free 30-day trial for you to test the waters. After those 30 days if you decide to subscribe, expect to pay between $24.00 and $249 per month.
5. Lucky Orange
This plugin is just like the Hotjar and Crazy Egg on this list. Lucky Orange is a free plugin that allows you to easily add the Lucky Orange tracking code into your site.
Lucky Orange is a complete conversion optimisation and customer feedback tool. This tool helps you to spend less time crunching data, and more time connecting to your audience.
It contains heaps of features such as heatmaps, visitor recordings, form analytics, polls, surveys, live chat, and much more. You can test drive this service for free. If you like it you can upgrade to a premium plan. Which costs between $10.00 and $100 per month.
If you are looking to understand what catches your visitors’ attention and where they go? What about if they are trying to click non-clickable objects instead of your CTAs?
Plerdy plugin been designed to automatically collect all data that can show how to grow conversion. You get access to a click heatmap and SEO alerts. With this service, you can also create smart pop-up forms without the help of developers. Plerdy’s script takes only 30 to add and doesn’t slow down websites.
If you like it you to a purchase a premium plan. It costs between $23.00 to $79.00 per month