Are you in the search for the a WooCommerce email marketing plugins to help you grow your online store and increase sales?

Getting visitors to your WooCommerce store is only one of the step. Having long term success comes from building relationships with customers, encouraging repeat purchases and turning occasional buyers into loyal customers of your brand.

Email marketing is one of the best ways to achieve this. As it allows you to stay connected with customers, promote relevant products, recover abandoned carts, send personalised offers and lastly keep shoppers engaged long after their first purchase.

In today’s post I will explain what WooCommerce email marketing plugins are, showcase some of the best plugins options available. And provide some tips to help you pick the right plugin for your business.

What Are WooCommerce Email Marketing Plugins?

WooCommerce email marketing plugins help store owners create, automate and manage email campaigns for their customers. Rather than just sending emails manually. These plugins can automatically trigger messages based on customer behaviour. Such like completing a purchase, abandoning a cart, subscribing to a newsletter, or viewing specific products.

While WooCommerce does include some basic transactional emails for order confirmations and shipping updates. Using an email marketing plugins helps expand on these capabilities by providing tools that been designed to drive sales and customer engagement.

Some of the common use cases are:

• Recovering abandoned shopping carts
• Sending promotional campaigns and special offers
• Recommending products based on customer interests
• Welcoming new subscribers and customers
• Rewarding loyal shoppers with exclusive discounts
• Re-engaging inactive customers

These plugins help transform your email list into a powerful marketing asset that works continuously to bring customers back to your store.

Many plugins also have drag and drop email builders, automation workflows, audience segmentation, analytics and performance reporting. Making it easier to optimise campaigns and improve results over time.

Below, I’ve rounded up the 6 of the best email marketing solutions for WooCommerce.

1. Mail Mint

Mail Mint is a WooCommerce email marketing and automation plugin that lets store owners manage contacts, create campaigns and automate customer communication directly inside WordPress. Rather than just relying on multiple separate tools. This plugin combines lead management, email marketing and automation workflows in one.

For WooCommerce stores, Mail Mint can trigger automated emails based on customer actions. So when a shopper abandons a cart, completes a purchase or even interacts with a product. The plugin can start automated sequences such as follow-ups, product recommendations, promotional offers, and re-engagement campaigns. These workflows help recover lost sales and encourage repeat purchases. Also, with the plugin it includes built in abandoned cart recovery tools that help you to bring back shoppers who have left without checking out.

Mail Mint also includes contact segmentation and lead management features. Store owners can organize subscribers using lists, tags and dynamic segments, then target specific groups with personalized campaigns. Combined with customizable lead capture forms and ready-made email templates. The plugin aims to make campaign creation faster and more targeted.

Features of Mail Mint

• Easy contact management with lists, tags, and dynamic segmentation
• Advanced email campaign builder with drag-and-drop editing
• Strategic email sequences using automation workflows
• Abandoned cart recovery automation for WooCommerce
• Pre-designed email and form templates for faster campaign creation
• Lead capture forms for growing subscriber lists
• Real-time analytics and performance tracking
• WooCommerce and plugin integrations for automated marketing workflows
• AI-powered assistance for generating subject lines and email copy

Pricing

Mail Mint offers a free version with core email marketing and automation features. Premium plans start at $149 per year for a single website.

Why Choose Mail Mint?

Mail Mint is a great plugin option for WooCommerce store owners that wanting to manage email marketing and automation directly within WordPress. As it is WooCommerce focused automation tools, customer segmentation features and abandoned cart recovery capabilities make it a great choice for stores that are looking to increase customer engagement and repeat sales without relying heavily on external marketing platforms.

2. Mailchimp for WooCommerce

Mailchimp for WooCommerce plugin connects your WooCommerce store to the Mailchimp’s email marketing platform. This makes it easy to automate campaigns and manage customer communications.

Once you’ve connected your customer information, purchase history and lastly store activity are automatically synced to your Mailchimp account. This gives you valuable insights into your audience and their shopping behaviour.

With this information you can create targeted email campaigns based on real customer actions.

Mailchimp allows you to automate abandoned cart reminders, post purchase, follow ups, re-engagement campaigns for inactive customers and personalised product recommendations. These automated workflows helps to encourage repeat purchases all while reducing the need for manual marketing tasks.

The plugin also supports WooCommerce generated discount codes. So it will allow you to include promotional offers directly within your email campaigns. Combined with Mailchimp’s customer segmentation tools. You can send more relevant content to specific groups of customers based on factors. Such as purchase history, engagement levels and buying habits.

In addition to email marketing, Mailchimp provides you the tools for landing pages, audience growth and advertising integrations, helping businesses manage multiple marketing channels from a single platform.

Features of Mailchimp for WooCommerce

• Automatic synchronisation of customer and order data
• Abandoned cart recovery, post-purchase, and win-back automation
• Personalised product recommendations based on customer activity
• Built-in pop-up forms for growing email subscriber lists
• WooCommerce discount code integration within email campaigns
• Advanced customer segmentation and audience targeting
• Landing page builder for promotions and product launches
• Integration with Facebook, Instagram, and Google Ads
• Detailed campaign performance and revenue reporting

Pricing

The Mailchimp for WooCommerce plugin is free to install and connect to your store. However, Mailchimp operates on as freemium pricing model. So the costs varies based on your subscriber count and the marketing features that you require.

Why Choose Mailchimp for WooCommerce?

Mailchimp is suited to WooCommerce store owners who are looking for a good email marketing platform that has strong automation, segmentation and reporting capabilities. Its seamless WooCommerce integration and broad marketing solutions make it a good choice for businesses that want to combine email marketing, audience management and digital advertising within a single platform.

3. Brevo for WooCommerce

Brevo for WooCommerce is an all-in-one marketing platform that combines email marketing, SMS campaigns, automation, CRM tools and customer communication in a single tool. Through its WooCommerce integration, customer information, order details and store activity are automatically sync with your Brevo account which then provides you a centralised view of your customers and marketing efforts.

One of Brevo’s best features is its advanced customer segmentation. As store owners can create audience groups based on purchase history, spending habits, products purchased, and customer behaviour. This makes it easier to deliver targeted email campaigns, personalised product recommendations and automated messages that are relevant to each customer.

Also, Brevo includes a visual automation builder that allows you to create workflows triggered by customer actions. Whether you are sending abandoned cart reminders, post purchase follow-ups, welcome sequences or even offering special offers. These automations help you to increase engagement and encourage multiple sales.

This tool goes beyond email marketing as Brevo supports SMS marketing and transactional messaging. This enables store owners to send order confirmations, shipping notifications, promotional text messages and other customer updates from a single tool. With the addition of CRM and live chat features. This tool makes it a great wide solution for businesses that are looking to manage customer relationships throughout the entire sales journey.

Features of Brevo for WooCommerce

• Automatic synchronisation of WooCommerce customer and order data
• Advanced customer segmentation based on purchase history and behaviour
• Drag-and-drop email editor with responsive templates
• Abandoned cart recovery and post-purchase automation
• SMS marketing and transactional messaging
• Visual workflow builder for marketing automation
• Built-in CRM with customer and order tracking
• Live chat integration, including Facebook Messenger, Instagram, and WhatsApp
• Real-time reporting for email delivery, opens, and clicks
• GDPR-compliant infrastructure and data handling

Pricing

The Brevo for WooCommerce plugin is free to install and connect to your store. Brevo’s platform operates on a freemium pricing model. And with paid plans it starts from $8.08 per month but it depends on your email volume and feature requirements.

Why Choose Brevo for WooCommerce?

Brevo is an good choice for WooCommerce store owners who are in the search to have just email marketing. As the combination of email campaigns, SMS messaging, CRM tools, live chat, and automation workflows. Makes it well suited for businesses that are looking to manage customer communication and marketing from a single platform. For stores that are growing and wanting to have advanced segmentation and multi-channel marketing capabilities using Brevo is great as it offers a comprehensive solution all without using multiple separate tools.

4. Sender

Sender is an email marketing platform that integrates with WooCommerce. And is here to help store owners automate customer communication and grow their businesses. Designed with eCommerce in mind. It combines email marketing, SMS messaging, automation and audience segmentation to help stores engage customers throughout the buying journey.

One of Sender’s best features is its collection of pre built automation workflows tailored for online stores. These workflows can help automatically to send abandoned cart reminders, order confirmations, welcome emails, product review requests, back in stock notifications and win back campaigns. By automating these interactions. Store owners can recover lost sales, encourage repeat purchases in which helps strengthen customer relationships all without ongoing manual effort.

Also including in this plugin are some advanced segmentation tools that help businesses to create targeted campaigns. Based on customer behaviour and purchase history. This helps to ensure that your customers receive relevant content and offers rather than just having generic marketing emails.

Creating campaigns is straightforward thanks to Sender’s drag and drop email builder, template library and WooCommerce product integration.

So store owners can quickly add products, pricing and images directly into their emails, this makes it even easier to create promotional campaigns that help to showcase products and drive conversions.

In addition to email marketing, Sender supports SMS marketing campaigns. This providers another channel for reaching customers with updates and promotions.

Features of Sender

• Abandoned cart recovery automation
• Order confirmations and transactional emails
• Back-in-stock and product notification campaigns
• Win-back, cross-sell, and customer reactivation workflows
• Drag-and-drop email builder with ready-made templates
• One-click WooCommerce product import for email campaigns
• Advanced customer segmentation and personalisation
• SMS marketing and automation tools
• Unlimited pop-ups and newsletter subscription forms
• Sales tracking and campaign performance reporting
• GDPR and TCPA compliance features

Pricing

Sender offers a generous free plan that includes up to 15,000 emails per month for up to 2,500 subscribers, along with access to automation workflows, segmentation, forms, and pop-ups. Paid plans start from $7 per month.

Why Choose Sender?

Sender is a good option for WooCommerce store owners that are looking for an affordable email marketing solution that also comes with powerful automation features. As it is eCommerce focused workflows, SMS marketing capabilities and generous free plan. Make it particularly good for small and growing online stores that want to dip their feet into automating customer engagement all without a significant upfront investment.

5. MailPoet

MailPoet is a popular WooCommerce email marketing plugin. That allows store owners to create, manage and send email campaigns directly from the WordPress dashboard. Unlike other email marketing solutions that require a separate platform. MailPoet keeps everything within WordPress. This makes the plugin convenient solution for businesses that prefers to manage their marketing and store operations in one place.

For WooCommerce stores MailPoet includes built-in automation tools which been designed to improve customer engagement and encourage repeat purchases. And store owners can also automatically send welcome emails to new customers, abandoned cart reminders, product recommendations. All based on previous purchases and order-related notifications. These automated communications can keep customers looped into your store which then can increase the likelihood of a future sale.

MailPoet also provides audience segmentation features that allow you to create targeted campaigns based on customer behaviour and order data. Subscribers can be grouped according to purchase history, product categories, spending habits, location, and subscription status, making it easier to deliver relevant content and offers.

In addition to automation and segmentation, MailPoet includes a collection of responsive email templates and subscription form builders, helping businesses grow their email lists and launch campaigns more efficiently.

Features of MailPoet

• Create and send newsletters directly from the WordPress dashboard
• Automated WooCommerce emails, including abandoned cart reminders and welcome emails
• Customer segmentation based on purchase history and order behaviour
• Customisable WooCommerce transactional emails
• Responsive email templates optimised for desktop and mobile devices
• Built-in subscription forms, including pop-ups, slide-ins, and embedded forms
• MailPoet Sending Service for improved email deliverability

Pricing

MailPoet offers a free plan for up to 500 subscribers. Paid plans increase sending limits and provide access to advanced automation, segmentation, and reporting features, with pricing starting from $10 per month.

Why Choose MailPoet?

MailPoet is ideal for store owners that wants to manage email marketing entirely within WordPress. As it is a native WooCommerce integration, simple workflow and built-in automation features make it a good choice for small to medium-sized stores that are looking for an easy to manage email marketing solution without relying heavily on external platforms.

6. Klaviyo

Klaviyo is a powerful email and SMS marketing platform which been built specifically for eCommerce businesses. Using the WooCommerce integration provides you the access to detailed customer and store data. This allows businesses to create highly personalised marketing campaigns based on real shopping behaviour.

Once you have connected Klaviyo, it automatically synchronises both historical and real time WooCommerce data. Including purchases, checkout activity, refunds, product views and customer information. This data helps you to build targeted audiences and deliver more relevant marketing messages. All without requiring complex setup or development work.

What Klaviyo excels at marketing automation, offering pre built workflows for abandoned cart recovery, browse abandonment, price-drop notifications, back in stock alerts, post-purchase follow ups and customer win-back campaigns. These automated sequences will help you to recover potential sales, increase customer retention and encourage repeat purchases.

Also, the platform combines email and SMS marketing in a single system. This makes it easier to coordinate customer communications across multiple channels. Advanced segmentation tools allow businesses to create highly targeted campaigns using behavioural, transactional. and predictive data. All while detailed reporting provides you the insight into campaign performance and revenue attribution.

Features of Klaviyo

• Real-time synchronisation of WooCommerce customer and order data
• Automated workflows for abandoned carts, browse abandonment, back-in-stock alerts, and post-purchase emails
• Combined email and SMS marketing platform
• Dynamic product recommendations and personalised coupon codes
• Advanced audience segmentation using behavioural and predictive data
• A/B testing and conditional workflow branching
• Integration with Facebook and Google Ads for retargeting campaigns
• Detailed revenue attribution and performance reporting

Pricing

Klaviyo does offer a free plan that includes up to 250 profiles, 500 emails per month, 150 SMS credits, reporting tools and email support. As your subscriber list grows your pricing will scales based on the number of customer profiles and messaging volume.

Why Choose Klaviyo?

Klaviyo is particularly well suited to growing WooCommerce stores that wanting to have advanced customer segmentation, detailed analytics and sophisticated automation capabilities. With its deep integration with WooCommerce and combined it with email and SMS marketing features. This solution makes it a great choice for businesses that are focusing on personalisation, customer retention and long term growth.