If you run a WooCommerce store then you know how challenging and rewarding. It can be to increase your average order value. The goal is to simple encourage customers to spend a bit more each time they shop in on your store.

In many cases, customers add a single product to their cart and check out. Even when your store offers complementary products that could enhance their purchase. So how can you encourage customers to add more items to their orders?

One effective approach is product bundling. With the right product bundles plugin. You can create attractive offers that encourage customers to purchase multiple products together. Instead of showing random product recommendations. You can create curated bundles that feel relevant, useful and valuable.

The result? Larger orders, a better shopping experience and more revenue without necessarily increasing your advertising spend.

By the end of this WordPress Wednesday post. You will have a better understanding of product bundling. The strategies you can use and the WooCommerce plugins available to help you create effective bundles for your store.

What Is a Product Bundle?

A product bundle is a sales strategy that combines multiple products into a single package or offer. Bundling can increase the perceived value of a purchase. While encouraging customers to add more products to their order.

Bundles can include discounts, complementary products or seasonal combinations to make the offer more appealing.

Most Common Types of Product Bundles

WooCommerce stores can implement product bundles in several different ways. Here are some of the most common and effective approaches.

Fixed Bundles

A fixed bundle is a pre assembled package where all products are selected in advance and sold together at a set price.

This approach works particularly well for kits and gift sets. Giving customers everything they need in one convenient package.

Buy X, Get Y

Buy X, Get Y is one of the most established product bundling strategies. For example, you might offer “Buy 2 T-shirts and Get 1 Free.”

Customers receive additional value, while your store increases the number of products sold in a single order. This strategy can also be useful for encouraging bulk purchases or helping move slow selling inventory.

Mix and Match Bundles

Mix and Match bundles allow customers to choose products from a predefined selection.

For example, you could create a “Build Your Own” and allow customers to select any four products from a list of ten. This gives shoppers more control over their purchase while encouraging them to add multiple products to their cart.

Frequently Bought Together

Frequently Bought Together bundles focus on complementary products that customers commonly purchase alongside a particular item.

For example, if a customer is purchasing a camera, you could recommend a memory card and tripod as part of a related offer. Because the products naturally complement one another. This strategy can increase order value without requiring significant discounts.

Best Product Bundling Strategies: Factors to Consider

Simply grouping products together doesn’t guarantee that customers will want to buy them. To create effective bundles, consider the following best practices.

1. Understand Customer Needs and Buying Behaviour

Study your customers’ purchasing patterns, common product combinations, and feedback to identify bundles that are genuinely useful.

A bundle that solves a specific customer need is likely to be more appealing than a collection of unrelated products.

2. Price Bundles Strategically

Pricing plays an important role in the success of a product bundle. You want to provide customers with an attractive offer without unnecessarily reducing your profit margins.

Make sure the bundle provides a clear advantage compared with purchasing each product individually. You can also experiment with different pricing approaches. Such as flat discounts, percentage discounts or tiered pricing to determine what works best for your store.

3. Balance Inventory and Product Mix

Bundles can be useful for moving slow-selling inventory. But they should still provide genuine value to customers.

Avoid filling bundles primarily with clearance or slow-moving products. As this can reduce their perceived value. Instead, consider combining bestsellers with complementary products and selected slower moving items.

4. Highlight Convenience and Value

One of the biggest advantages of product bundling is convenience. Customers don’t have to spend time searching for products that work well together.

Think of your bundles as ready-made solutions, such as a “Starter Pack,” “Holiday Essentials Kit” or “Complete Home Office Bundle.” This can simplify the purchasing process and reduce the number of decisions customers need to make.

5. Optimize and Refine Your Bundles Regularly

Product bundling shouldn’t be a set and forget strategy. Regularly review your bundle combinations, pricing and promotions to see how customers respond.

A/B testing different bundle combinations and pricing models can help you identify which offers perform best.

Best Plugins to Create Product Bundles in 2026

You have already seen a quick overview of some of the best product bundle plugins for WooCommerce. Below, I will take a closer look at each plugin. This does includes its features, pricing and how it can help you create and manage product bundles in your store.

1. WPC Product Bundles

WPC Product Bundles is a popular WooCommerce product bundling plugin. While I found its interface could use some refinement. It gets the job done when it comes to creating and displaying product bundles in your store.

The plugin is designed to help store owners create attractive deals by combining multiple products into a single bundle. This can encourage customers to purchase more products while giving them greater value.

WPC Product Bundles is lightweight and integrates directly into the WooCommerce product editor. This make it relatively easy to create and manage bundles.

You can select the products you want to include, set default quantities and apply discounts using either a percentage or fixed amount.

During testing, I also found that the options to set minimum and maximum quantities for individual items. The auto calculation feature can automatically recalculate the bundle price based on the regular and sale prices of the selected products.

What Stands Out

• Create simple product bundles by combining multiple products into a single offer.
• Allow customers to adjust quantities while setting minimum and maximum quantity limits.
• Apply percentage-based or fixed-amount discounts and automatically calculate sale prices.
• Create virtual and downloadable product bundles.
• Manage inventory at either the bundle or individual product level.
• The premium version provides additional options, including adjustable search limits and support for variable products.

Drawbacks

• Some users have reported issues with tax calculations and currency conversions.
• Support experiences can vary, including for PRO users.

2. YITH WooCommerce Product Bundles

YITH is a well known WooCommerce plugin developer. And its Product Bundles plugin provides a good flexible way to create and manage product bundles within your store.

You can add an unlimited number of products to a bundle and choose whether to display each product’s name, description or other details on the bundle page. Variable products are also supported. Which allows customers to select attributes such as size or colour for each item before adding the bundle to their cart.

The plugin offers plenty of flexibility. When it comes to bundle configuration. You can mark individual products as optional. Giving customers the choice of whether to include them. Purchase rules also allow you to set minimum and maximum numbers of products that customers must select before they can add the bundle to their cart.

For pricing, you can set a fixed bundle price or calculate the price based on the individual products included in the bundle. You can also apply discounts to make larger purchases more appealing.

What Stands Out

• Add unlimited products to a bundle, including support for variable products.
• Set minimum and maximum purchase requirements for products within a bundle.
• Set a fixed bundle price or calculate the price from the individual product prices, with discounts available.
• Choose whether bundled products are shipped together or separately and configure how shipping costs are handled.
• Choose whether to display or hide a bundle when one or more included products are out of stock.

Drawbacks

• Some users may find the plugin relatively expensive. Particularly when compared with competitors offering similar features.
• Some reviewers have reported less than ideal experiences with pre sales communication.

3. Product Bundles for WooCommerce

WooCommerce Product Bundles is one of WooCommerce’s official extensions and describes itself as a “complete product grouping toolkit.” Based on testing, it offers a solid range of tools for creating and managing product bundles.

Unlike basic grouped products. The extension lets you create pick and mix bundles with minimum and maximum quantity requirements for individual items. For example, you can create a “Build Your Own Cupcake Box” and allow customers to select exactly three snacks from a predefined selection.

The extension also provides multiple layout options. Allowing you to display the bundle selector as a simple list or a more visual grid.

Another useful feature is the ability to recommend add ons and complementary products. The extension integrates with WooCommerce Product Recommendations. This allows you to display frequently purchased products alongside a bundle and potentially increase average order value.

Promotion options are also flexible. You can display bundles throughout your catalogue using shortcodes and create upsell offers on relevant product pages.

What Stands Out

• Choose from multiple layout options for displaying product bundles.
• Integrates with WooCommerce Subscriptions for creating personalised subscription boxes.
• Supports assembled products made from multiple inventory-managed components.
• Recommend add-ons and complementary products to help increase average order value.
• Offer bulk quantity discounts with flexible pricing rules.

Drawbacks

• Bundles cannot be nested inside other bundles, and the same product cannot be reused in multiple slots within a bundle.
• Some users have reported unsatisfactory support experiences and found the documentation or instructions confusing.
• One user reported that the extension had a negative impact on their site’s performance.

4. Mix and Match Products for WooCommerce

Mix and Match Products is a good option for stores that wanting to sell similar products in bulk packs. While giving customers control over what goes into each pack.

After installing the extension, you can created custom assortments for example “Create Your Own Bundle Pack.”. Which will allow customers to choose any six items from a predefined selection.

You can define the container size by setting minimum and maximum quantities and then specify which products customers can add. This gives shoppers more flexibility. Allowing them to mix different flavours, colours or styles rather than being limited to a pre-packaged assortment.

The extension also handles inventory management for both the container and the individual products included in the pack.

Once configured the product page uses a grouped product style layout that displays the available options and allows customers to build their own assortment.

What Stands Out

• Create custom assortments by defining the pack size and available products.
• Give customers control over the quantity of individual items in each pack.
• Support both simple products and variations within the same bundle.
• Offer flexible pricing by setting a fixed price or pricing individual items separately.
• Customize templates to adjust the appearance of the product selection table.

Drawbacks

• The extension is primarily designed for mixing similar products and doesn’t support more complex cross-category kits.
• There is no free version, which may make it less appealing to smaller stores with limited budgets.
• Additional design templates and a drag-and-drop bundle builder could make the extension easier to use for less technical store owners.

5. StoreOne

StoreOne stands out by offering much more than a traditional product bundling plugin. Rather than requiring multiple WooCommerce plugins for different sales and marketing features. This plugin combines a range of conversion-focused tools into a single and lightweight package.

Its Product Bundle and Frequently Bought Together modules. This allow merchants to create product combinations that encourage customers to purchase additional items in the same order. These features are designed to increase average order value. While also making it easier for customers to discover complementary products.

What sets StoreOne apart is its collection of additional sales and marketing modules. Features such as stock scarcity alerts, sale countdown timers, sticky cart bars, live sale notifications, trust badges and smart offers can be used to create urgency, build customer confidence which then encourage conversions.

What Stands Out

• Combines multiple WooCommerce sales and marketing tools into a single toolkit.
• Includes Product Bundle and Frequently Bought Together modules.
• Supports custom pricing, inventory synchronisation, and flexible bundle layouts.
• Features such as stock scarcity alerts, sale countdowns, and live sale notifications can help create a sense of urgency.
• Designed to help increase conversions and Average Order Value.
• Easy-to-use dashboard with controls for enabling and disabling individual modules.
• Modular design helps avoid loading unnecessary features and keeps the store optimized.
• Compatible with most WooCommerce themes.

Drawbacks

• Some advanced modules, including Product Bundle, are available only in the Pro version. Stores looking for free product bundling features may therefore need to upgrade.

6. Related Products

Related Products by WebToffee is designed to replace WooCommerce’s default related-product functionality. With a more flexible recommendation system.

During testing, I was able to disable WooCommerce’s built-in related products and create my own recommendations. Based on categories, tags, attributes or specific products.

The plugin can also display upsells and cross-sells. Including Frequently Bought Together product combinations. These recommendations can be displayed on product pages or in other locations across your site.

One feature I liked was the level of control over how related products are displayed. You can customize the heading, reorder products and choose how many recommendations appear.

There is also a useful shortcode that lets you display related products anywhere on your site. For multilingual stores, the plugin can display the same set of related products across translated versions of a product. Helping maintain consistency throughout the store.

What Stands Out

• Assign related products based on categories, attributes, tags, or specific products.
• Exclude selected categories or out-of-stock products from recommendations.
• Display product bundles as related products and customize headings, product order, and the number of products shown.
• Replace the theme’s default related products and use a block-compatible widget.
• Import related products using WooCommerce’s default importer.
• Use shortcodes to display related products in different areas of your site.

Drawbacks

• One user reported that overriding their theme’s related products still resulted in unrelated suggestions being displayed.
• Documentation can be limited when configuring some of the plugin’s more advanced options.