Abandoned carts are a serious problems for all eCommerce store owners. So, you need to identify the main reasons why people abandon their carts. Then create a plan, recovering cart abandoned. Unfortunately, this much easier said than done.
Many things could influence a user’s decision to abandon their cart. The possibilities starts from the style of the page and to the loading times or simply they may just change their mind.
But, thankfully there are plenty of WordPress plugins out there, that you can use to retrieve abandoned shopping carts. And if you are using WooCommerce to power your eCommerce store. Then you will be in luck. There are many plugins that you can use to track users who abandon carts and send them recovery emails.
First of all, you need to understand the reasons why some of your users has abandon their carts.
Reasons why potential customers abandon their carts.
- Surprise shipping costs: If you add a shipping cost at the end of the checkout process. anticipate a more heightened cart abandonment rate. Typically, consumers like transparency, so it’s vital that you deliver an accurate figure. So, if an unexpected expense is added at the end. It’s going to affect your cart abandonment rate.
- Price comparisons: If a customer finds the same product being sold at a cheaper elsewhere. They will presumably abandon their carts and purchase that other place.
- Change of mind: A customer can change their mood through out the purchase process. If they choose against buying the product(s). They’ll merely abandon their carts and go else where.
- Shortage of payment options: Another way where customers may abandon their carts. Is if you fail to provide a suitable payment option. So make sure that your payment options be shown prominently on your site instead of the last checkout step.
- Complex checkout system: You’ll have to provide that the checkout page isn’t complicated. Otherwise you risk disappointing customers.
Here in this WordPress Wednesday are 6 Abandoned Cart Recovery Plugins for WooCommerce
1. CartBounty
CartBounty is a great choice for WooCommerce store owners. This plugin is loaded with features. Features such as live cart monitoring and tracking. It allows you to automate shopping cart recovery by sending emails to your customers via ActiveCampaign, GetResponse and MailChimp
Some other features in this WooCommerce abandoned cart recovery plugin are:
- Filtering options
- Option to view customers’ names, email and other details
- View their carts and total cart value
This plugin is lightweight. So loading time is fast and it doesn’t bog down the resources. It is an intuitive WooCommerce plugin that lets you quickly optimise and automate cart abandonment emails.
There’s a free version but it’s limited in features, you can purchase a single site license that costs $78.00, but it comes with a 14-day money-back guarantee. If you have multi-sites there are additional licenses available starting at $234 for 5 websites and lastly the Agency plan at $1096.00
2. Retainful
Retainful is a WooCommerce plugin that adds abandoned cart recovery to your online store, but as well it helps you drive more sales either via referrals or by offering next order discount coupons.
This is a freemium plugin. As, the free version limited functions and only 300 contacts. But there are three paid plans which are available.
The first one is called the Starter at $19.00 per month for up to 2,000 contacts. Next is the most popular Growth plan which cost $45.00 per month and is good for up to 5,000 contacts. Then the last plan which is Professional, set you back $199 per month though it includes 25,000 contacts. Each of the prices are per store.
3. Abandoned Cart Lite for WooCommerce
The third plugin in this post is from Tyche Softwares and it’s the free version of their abandoned cart plugin for WooCommerce. But this free plugin is an amazing choice for small business eCommerce owners.
This plugin works in the background to track abandoned carts. It will then sends notifications to your customers about abandoned orders. Simply define your customer follow-up process. and the preferred contact method, and sit “back” and let the plugin do its job.
Also, along with this plugin it tracks abandoned carts, even if the person never reaches the checkout page. Or doesn’t include any details such as their email or name.
As this version of the plugin is free it comes with three built-in email templates. But you can define key parameters such as sending coupons to users. Plus you can gett a glance at their abandoned carts.
4. WooCommerce Abandoned Cart Pro
Let’s now talk about the above plugin but as the pro version. The WooCommerce Abandoned Cart Pro is a brilliant plugin. It allows you to write impactful shopping cart abandonment emails. Approach them on Facebook messenger or send them a text message via Twilio.
So, if you are looking for a worthy abandoned cart recovery plugin for WooCommerce then this is a popular choice.
So, whenever a customer clicks on the add to cart button. They provide contact details. The abandoned cart recovery plugin will use those details to approach your customer on multiple channels to reduce cart abandonment.
Lastly, this plugin it’s also GDPR compliant. If you operate in parts of Europe or in any country where GDPR compliance is a requirement. This is a good choice.
The plugin is also reasonably priced, with prices charged annually. Pricing starts from $119.00 for a single store, then for five stores it’s $199.00 and for the use on unlimited stores it’s $249.00 and all of them offer a 30-day money-back guarantee.
5. YITH WooCommerce Recover Abandoned Cart
YITH WooCommerce Recover Abandoned Cart is a simple, effective plugin that is here to recover customers who abandoned their carts.
This plugin allows you to specify user roles and define triggers. The number of items is based on the total amount in the shopping cart. You can set the number of minutes you want the automatic email sequence to be active and choose from a range of predefined templates.
It comes with two primary emails. One is for recovering abandoned carts, and the other one is for updating orders. This is a lightweight plugin that allow you to connect discount coupons to attract customers to buy.
The plugin is priced at $79.99 per year but it comes with 1 year of updates and support. Plus, it comes with 30-day money back guarantee
6. ShopMagic Abandoned Carts
The last on this list is the ShopMagic Abandoned Carts. With this WooCommerce abandoned cart recovery plugin. It lets you customise the email content. That you’ll send to customers. And it streamlines the workflows therefore you can define specific triggers and conditions.
As, since this is an abandoned cart plugin for WooCommerce, you can use the no-code editor. Which is built into the website to quickly and seamlessly adjust the emails and test them.
There are a bunch of options that you find in the plugin such as;
- Automated email sequences
- After-purchase upsell emails
- integration for Mailchimp
- Discount offers for customers
- Delayed automatic email actions
So, if you want more options and features with this plugin, there are two add-on bundles, that are billed yearly: Personal: $69.00 (Unlimited Updates & Support for 1 site) and Professional at $99.00 (Unlimited Updates & Support for 25 sites). One more bit this plugin also offers a 30-day money-back guarantee.