This article was published 2 years ago, therefore the contents of this post may be out of date.

When you think of installing analytics, 99% of the time you will just reach out for Google Analytics. And you wouldn’t be alone I use it here. As the platforms have strong integration with SEO and the connection that using Google products is beneficial to ranking suggests that Google Analytics is the most commonly installed analytics solution.

As it’s the biggest player on the block, it may not be the most suitable for every situation. Google Analytics has data sampling but it also includes incomplete data which can lead to privacy issues. With a User Interface that comes with a steep learning curve that you might feel overwhelmed while using Google Analytics.

1. Fathom

Fathom Analytics

Fathom is a privacy-first analytics solution. It offers a simplistic dashboard and using this service is pure ideal for those who are looking for simple analytics information to verify business decisions.

It’s ideally suited to freelancers or entrepreneurs with multiple projects. As it allows you to run multiple domains from a single account. As it is entirely cookieless, which means you can ditch that bothersome cookie notice. Plus it is GDPR, ePrivacy, PECR, CCPA, and COPPA compliant.

If you are wanting to trial this service there’s is a 7 Days free Trial. Then it starts at $14.00 per month.

2. Amplitude


Amplitude has one of the most user-friendly dashboards you’ll find on this list. It has tons of power behind it. This is great for project managers that are trying to make science-based decisions about future development.

One downside that you can find within Amplitude is that to make the most of its powerful data connections. As you’ll need to pump in a lot of data to it. And it is for a reason, as Amplitude is extremely suited to websites that already have an ample volume of traffic as you notice some customers are from Cisco and PayPal.

There’s a Starter plan which is free with its core analytics and up to 10m tracked actions per month. But if you wanting to grow you needs to Contact sales to a get a price to their premium plans.

3. Microanalytics

Micro Analytics

Microanalytics is a moderately new analytics service that has a lightweight and privacy-focused approach.

This platform presents a simple dashboard with acquisitions, user location, technology, and all-important event tracking to monitor user behaviour. It’s compliant with the web’s most stringent privacy laws, including GDPR, PECR, and CCPA. Its tracking code is just 1kb in size. So that means you will hardly notice its footprint within your stats.

This service is free for up to 10k page views/month. And after that, it starts costig $9.00 monthly.

4. Mixpanel

Mix Panel

Mixpanel is more than an analytics tool, it aims to be a whole suite of web tools that have ventured into split testing and notifications.

It’s focused on maximizing your sales funnel. And with just one look at the dashboard. You can see that Mixpanel, is well designed, that has too many features to present them simply. This tool is ideally suited to agencies and in-house development teams that have time to invest.

Mixpanel has a free plan for up to 100k monthly users. With its business plans starting at $25.00 per month.

5. ChartMogul

Chart Mogul

ChartMogul is prepared for SaaS that offers subscription plans. Who are staking a claim as the world’s first subscription data platform?

You find services like Buffer and Webflow that uses ChartMougl to monitor their revenue and analyse the ROI of changes to their features, design, and user experience. So you know it’s a good platform to use.

This platform is ideally suited for startups. The pricing is based on monthly recurring revenue. So yes, it has a free plan for up to $10,000 MMR and after that, pricing starts at $100.00 per month.

6. Mode


Mode is an enterprise-level solution for product intelligence and decision making. This tool is ideally suited to in-house teams.

It allows you to monitor financial flow and output the results in friendly investor reports. With mode you can monitor your entire tech stack. But of course, you can understand how users are interacting with your project.

Let’s talk about plans, like many others on this list, there is a free plan that is aimed at individuals. But this tool’s scope is remarkably beyond freelancers. Like many of the other plans that are suited to a bigger business, you need to contact Mode’s sales team for a quote.


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