When you think of installing analytics, 99% of the time you will just reach out for Google Analytics. And you wouldn’t be alone I use it here. As the platforms have strong integration with SEO and the connection that using Google products is beneficial to ranking suggests that Google Analytics is the most commonly installed analytics solution.

As it’s the biggest player on the block, it may not be the most suitable for every situation. Google Analytics has data sampling but it also includes incomplete data which can lead to privacy issues. With a User Interface that comes with a steep learning curve that you might feel overwhelmed while using GA.

1. Fathom


Fathom is a privacy-first analytics solution. It offers a simplistic dashboard and using this service is pure ideal for those who are looking for simple analytics information to verify business decisions.

It’s ideally suited to freelancers or entrepreneurs with multiple projects. As it allows you to run multiple domains from a single account. As it is entirely cookieless, which means you can ditch that bothersome cookie notice. Plus it is GDPR, ePrivacy, PECR, CCPA, and COPPA compliant.

If you are wanting to trial this service there’s is a 7 Days free Trial. Then it starts at $14.00 per month.

2. Amplitude


Amplitude has one of the most user-friendly dashboards you’ll find on this list. It has tons of power behind it. This is great for project managers that are trying to make science-based decisions about future development.

One downside that you can find within Amplitude is that to make the most of its powerful data connections. As you’ll need to pump in a lot of data to it. And it is for a reason, as Amplitude is extremely suited to websites that already have an ample volume of traffic as you notice some customers are from Cisco and PayPal.

There’s a Starter plan which is free with its core analytics and up to 10m tracked actions per month. But if you wanting to grow you needs to Contact sales to a get a price to their premium plans.

3. Microanalytics


Microanalytics is a moderately new analytics service that has a lightweight and privacy-focused approach.

This platform presents a simple dashboard with acquisitions, user location, technology, and all-important event tracking to monitor user behaviour. It’s compliant with the web’s most stringent privacy laws, including GDPR, PECR, and CCPA. Its tracking code is just 1kb in size. So that means you will hardly notice its footprint within your stats.

This service is free for up to 10k page views/month. And after that, it starts costig $9.00 monthly.

4. Mixpanel


Mixpanel is more than an analytics tool, it aims to be a whole suite of web tools that have ventured into split testing and notifications.

It’s focused on maximizing your sales funnel. And with just one look at the dashboard. You can see that Mixpanel, is well designed, that has too many features to present them simply. This tool is ideally suited to agencies and in-house development teams that have time to invest.

Mixpanel has a free plan for up to 100k monthly users. With its business plans starting at $25.00 per month.

5. Heap


Heap is the perfect analytics platform for online products. Using this platform can help you measure every interaction on your platform. Down to individual clicks and swipes.

You will be able to analyse behaviour, segment data, and discover trends that lead to important insights. Also it offers Report Alerts on “micro trends” that are developing, keying you into unexpected issues early on.

Ideally, you can use Heap useful for new installations as you can get up and running quickly and fine-tune the details later. Which makes it great for startups. Although it is a good choice of major corporations such as Cloudflare.

Heap’s has a free plan that includes 10k sessions per month But once you outgrow that. There are plans that you can contact Heap’s sales team to get a price.

6. FullStory


FullStory is here to help you develop engaging online products with importance on user experience.

This platform has a set of tools. These tools make it ideal for large in-house teams, or in-house teams working with outside agencies or freelancers. It throws itself as a single source of truth from which anyone from the marketing department to the engineers can draw their insights.

It employs AI to track and interpret unexpected events. From rage clicks to traffic spikes and breaks those events down to a dollar cost, so you can immediately see where your interventions will have an impact.

There’s a free plan for up to 1k sessions per month; once you outgrow there are plans and prices that are flexible to fit your organisation’s digital experience needs and goals, but you need to talk to the sales team for a quote.

7. ChartMogul


ChartMogul is prepared for SaaS that offers subscription plans. Who are staking a claim as the world’s first subscription data platform?

You find services like Buffer and Webflow that uses ChartMougl to monitor their revenue and analyse the ROI of changes to their features, design, and user experience. So you know it’s a good platform to use.

This platform is ideally suited for startups. The pricing is based on monthly recurring revenue. So yes, it has a free plan for up to $10,000 MMR and after that, pricing starts at $100.00 per month.

8. Mode


Mode is an enterprise-level solution for product intelligence and decision making. This tool is ideally suited to in-house teams.

It allows you to monitor financial flow and output the results in friendly investor reports. With mode you can monitor your entire tech stack. But of course, you can understand how users are interacting with your project.

Let’s talk about plans, like many others on this list, there is a free plan that is aimed at individuals. But this tool’s scope is remarkably beyond freelancers. Like many of the other plans that are suited to a bigger business, you need to contact Mode’s sales team for a quote.


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