Do you want better insight into how your users are interacting with your website? or how far they have scrolled and how they are actually using the site. In this WordPress Wednesday post, I’ll show you the 6 of the best heatmap tools and plugins for your WordPress site.
First, what is a heatmap?
You can use heat maps to visualise how your visitors are using your website. The heatmap tool provides an overlay on the page that shows areas with more activity than areas with less user activity.
The Heatmap tool provides a visual analysis of areas where users are clicking, viewing and scrolling. This information helps us understand website usability issues and optimise the website for better conversions and user experience.
These tools are different from other analytics tools such as Google Analytics. Traditional analytics tools provide information about how users arrived at your site, what pages they viewed, and how they navigated from one page to another.
Lastly, these heatmap analysis tool shows how users actually use and interact with your website’s design.
1. Plerdy
Want to understand what grabs your web visitor’s attention and where they go when they land on your website? What if instead of a CTA you tried to click on a non-clickable object? Maybe you just want to see how far down you are moving.
If so, Perdy won’t disappoint thanks to its great features. The platform offers heatmaps, backstage views, form analytics, live clicks, session recordings, and asset analytics. Plus, Plerdy is super easy to install on your website with a free WordPress plugin.
Heatmap helps you find out how your web visitors are interacting with the website. Using the right WordPress heatmap plugin or tool will give you the insight you need to make the necessary changes to improve your user experience and boost your conversion rates.
2. Hotjar
What if you could find an all-in-one analytics tool that gives you everything you need to connect the dots and uncover insights that help you make the right changes to your website? .
Look no further, thanks to Hotjar. The Hotter Plugins let you easily integrate your WordPress site with the Hotjar services.
You just need to connect the Hotjar service to your website and you can create heatmaps in minutes. Plus, you get access to other useful features like visitor logging, conversion funnels, form analytics, feedback polls, surveys, and more.
The basic version is free forever, but you can always choose the a paid version which starts at $32.00 per month
3. Crazy Egg
Crazy Egg is one of the most popular heat mapping tools for WordPress sites.
The plugin makes it easy to add a Crazy Egg tracking code to your WordPress website. You can then track your website visitors using Crazy Egg’s vast array of tools, including heatmaps.
The Crazy Egg Plugin first requires a valid account on that service. Don’t worry. They offers a 30-day free trial. If you decide to subscribe after the free trial, you will have to pay a service fee of $29 to $249 per month.
In addition to heatmaps, there are other features such as A/B testing and recording. The latter allows you to view a record of user behaviour on the website.
4. Lucky Orange
Similar to the Crazy Egg and Hotjar plugins. This is a free WordPress plugin which allows you to add the tracking code from Lucky Orange directly into your WordPress website. But, this means that you must first create an account the Lucky Orange website
Lucky Orange is a comprehensive conversion optimisation and customer feedback tool designed to help you “spend less time processing data and more time connecting”. Heatmaps, visitor records, form analytics, polls, surveys, live chat and many more great features.
The developer offers a 7 day trial to test the service, but you can always upgrade to a premium plan. Premium plans range from $18 to $150 per month.
5. UXWizz
Most of us are used to third party analytics tools such as Google Analytics. These tools offer a set of tools for tracking your traffic. But they are limited and don’t give you control over your data.
So to combat this you need a self-hosted web analytics tool. The following platform allows you to understand your visitors and improve your website while owning your data.
It’s a 100% platform independent that runs on the website’s server. Don’t worry. It comes with an easy-to-install WordPress plugin that makes the whole process a breeze.
UXWizz (formally userTrack) is a serious analytics tool that competes with Google Analytics and Hotjar. It offers heatmaps, session recordings, A/B testing, user segmentation, detailed graphs, and much more.
It has a free trial period is 7 days. After that, you will have to upgrade to the premium version. Pricing is $99 for personal use and $1490 for agency. No monthly or yearly renewals how ever you can extend your support period yearly starting at $49.00
6. Visitor Analytics
Visitor Analytics is technically an all-purpose analytics plugin, but it includes a useful heatmap feature.This website statistics plugin analyses sessions, page traffic, referrals, bounce rate, and even heatmaps. and provides a large amount of analysis. Specifically, the Visitor Analytics plugin allows you to track individual or bundled pages, specify device type, and view results by country.
Free plan includes one heatmap per month and data for up to 400 site visits. So for small websites or testing purposes, the free plan works fine. However, for additional heatmapping and advanced features (conversion funnels, polls, surveys, etc.) you will need to upgrade to a premium plan.
