If you are running a WooCommerce store, it is understandable that you want to provide the best experience to your website users. But you will need to appeal to their visual sense.

The better the experience that you offer to the users, the more likely they stay to purchase products from your store. To achieve this, you’ll need to give them the ability to view multiple variations of a product, it’s very important while browsing for products. Especially when it comes to viewing the different colour options of a product.

In this WordPress Wednesday roundup, I’ll show you the 6 different WooCommerce colour swatches plugin, these plugins can help you add different variations of your products in your WooCommerce store and most of them featured on this list are free.

1. Premmerce Variation Swatches

The first plugin that is on our list is this free WooCommerce variation swatches plugin, With this plugin, it offers different swatch types such as colour, image, radio button, and a label.

This plugin has a very different feature that lets you add a description to the attribute, as this feature is missing in many other variation swatch plugins for WooCommerce.

The plugin also features:

• Ability to highlight the main attributes
• Add product variation to the cart directly

Price: Free

2. Variation Swatches for WooCommerce

This is a variation swatch plugin for WooCommerce by ThemeHigh. The plugin lets you choose between three swatch types namely colour, image, and text label.

This plugin also allows you to customise the height, width, and shape of the swatch icons, which gives you more control over how your variation swatches look.

You can even display a tooltip on hover for your variation swatches. Lastly, the plugin lets you blur or cross mark swatches for products that are not available or are out of stock.

The plugin also features:

• Colour, image, and label swatch types
• Text tool-tip on hover
• Blur or cross mark swatches
• Swatches for local and global terms
• Customise the look of swatches

All the features listed above are available through the free version of the plugin, they do have a paid version of the plugin that adds some extra features such as individual attribute settings, additional tool-tips, styling for tooltips, and more.

Price: Free

3. Color and Image Swatches for Variable Product Attributes

This is another free plugin for displaying variable product attributes. You can choose between image and colour swatches for your product variations.

And you additionally get the option to change the swatch shape style between a circle and a square. Finally, you can create unlimited colour and image swatches when you use this plugin.

The plugin also features:

• Simple to use
• Colour and image swatches only
• Change between circle & square swatch style
• Unlimited swatches can be created
• Mobile friendly.

As this plugin featured is available for free however it also a pro version is aviailable, and it has additional features such as choosing between the swatch type, show tooltips, customise the styling and a lot more.

Price: Free

4. Variation Swatches by ThemeAlien

This Variation Swatches for WooCommerce is a plugin by ThemeAlien. Like other plugins on this list, you can display different variation swatches for your products.

You can decide the type of the swatch you want and display them as either colours, images, or a text label. It also lets you customise the swatches so that you can change the size, shape, and colour of the swatches.

The plugin is simple and doesn’t have many features.

The plugin also features:

• Works on variable products only
• Colour, image, and text swatch types
• Manage attributes globally
• Swatch customisation
• Integrates with WooCommerce

For a free plugin, it has a decent amount of features that gets the job done. So if you are looking for a simple plugin for adding swatches to your WooCommerce store then you definitely should give this plugin a shot.

Price: Free

5. WooCommerce Attribute Swatches

WooCommerce Attribute Swatches is a plugin by IconicWP, the plugin lets you choose the style of the swatch, you can choose between colour, text-based, image, and a radio button swatch for product variations.

You can display variation swatches on product catalogs and archive pages.

The plugin also features:

• Categorise & group swatches
• Assign swatches globally
• Modern swatch designs
• Customise the shape & size of swatches
• Tooltip for swatches
• Large preview for image swatches
• View swatch availability
• Quick-view for swatches

Price: You can chose between an annual license and a lifetime license plan, The annual license costs $79.00 per year for a single site or a lifetime license costs $239.00 and can be used on a single site.

Both the plans comes with a 14-day free trial so that you can give a test run to the plugin and decide if it is worth it or not.

6. Variation Swatches For WooCommerce

This plugin is Variation Swatches for WooCommerce which been developed by GetWooPlugins.

With this WooCommerce colour swatch plugin lets you display multiple variations of your products in your store, you can display the product variations in the form of colour, button, radio buttons, and iage swatches.

This plugin also comes with an option to remove unnecessary clicks from the users’ end by displaying the swatch in the form of images.

Also with this plugin it lets you display the variation swatches in the product catalog and archives pages, and it has a tooltip feature that let’s users hover on the variation swatch and gets a quick preview of the product. apart from an image tooltip, you have the option to display a text tooltip

One of the features of this plugin is the dual colour variation swatches, with this you can display dual colours in a single variation.

And even you can blur out or hide a variation whether it is not available in your store.

The plugin also features:

• Display swatch in the catalog or the archive page.
• Display swatch on the product page.
• Image and text tooltip support.
• Dual-colour variation swatches.
• Quickview lightbox support for variations.
• See more link on variation swatches.
• Generate variation link.
• Product-based swatch customization.
• Image, button, radio button variation swatch type.
• Blur/hideout of stock variation.
• Quick support.
• Works with most major themes.
• Variation Swatches for WooCommerce plugin comes with everything you probably need to display variation swatches in your store.

Price: With this plugin, you’ll find that it offers an annual and lifetime license.

The annual plans are priced as:

• Starter: $49.00 per year (Use on 1 site)
• Business: $149.00 per year (Use on 5 sites)
• Developer: $299.00 per year (Use on unlimited sites)

The lifetime plans are priced as follows:

• Starter Lifetime: $149.00 (Use on single site)
• Business Lifetime: $449.00 (Use on 5 sites)