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Social media is one of those things that has become a firm fixture in our lives for both personal and in business. It’s this explosion in the use of social media for business has resulted in the continuous flow of social media tools coming out.

Whether an influencer or an agency, anyone who is a user of social media want tools that are going to save them time and offer features that other social media platforms they use may not provide, whether that be analytics and reporting, editing, scheduling or any number of other functions.

All of the tools out there have come from a need and there indeed is something for everyone for just about any purpose you could think of. Today’s roundup has some of best social media tools are available.

1. Buffer


Buffer is a tool for scheduling posts, analysing their performance and managing all social accounts.

With Buffer you can manage your Instagram, Facebook, Twitter, Pinterest, LinkedIn, and G+ accounts from one dashboard. Schedule posts across all platforms and have them posted automatically as well as measure performance and create analytics reports.

Buffer has browser extensions and mobile apps for adding content as you find it and scheduling on the go.

Price: $0.00 Free /$15.00pm Pro/$99.00pm Small/$199.00pm Medium/$399.00pm Large

2. Rival IQ

Rival Iq

Rival IQ provides analysis of all the expected metrics relating to audience engagement and with comparisons to your own and competitor’s posts. You can customise, schedule and export reports, and spy on your competition by tracking their posts, followers, engagement, even seeing which of their content is boosted, giving you an insight into their strategy and allowing you to react and keep pace.

With a collection of social benchmarks; reports that show live data on social media activity by industry, showing data such as the average number of posts per week per company, engagement per post, and popular hashtags and posts broken down by each social network.

Price: Drive $199.00pm/Engage $349.00pm/Engage Pro $499.00pm

3. Meet Edgar

Meet Edgar

Meet Edgar allows you to build a categorised online library of social media updates, you can create your own schedule to post on Facebook, Twitter, LinkedIn and more. You can even use RSS feeds to create your updates, and it helps to grow your audience by resharing your content over time, ensuring automatic social exposure.

Price: $49.00pm

4. StoryHeap

Story Heap

Storyheap is a specialist tool for Snapchat and Instagram stories. With Storyheap you can upload content by dragging and dropping, and schedule publication for a time of your choosing or you can allow Storyheap’s AI algorithm to do it for you.

It makes takeovers easy, by setting up autopilots to publish automatically to all your story platforms and it provides analytics, including tracking engagement, views, and open rates, with performance reports.

Price: $49.00pm/ $99.00pm/ $199.00pm

5. Sendible


Sendible streamlines client social media processes and delivery by providing a centralised hub for a team to manage all client activities. It works with all the major social networks and as well as WordPress, Blogger and Tumblr. it can connect to Canva, YouTube, Dropbox and Google Drive for ease of management of media content.

It even has social listening and a content suggestion engine which analyses profiles and suggests what content likely to resonate with audiences.

Sendible provides reporting including analytics, and a priority inbox that brings all social media messages from multiple profiles into a single, filterable stream.

Price: Micro $29.00pm/Small $99.00pm/Medium $199.00pm/Large $299.00pm

6. AgoraPulse

Agora Pulse

Agora Pulse is an all in one social media management & reporting tool that allows scheduled posting. Agora Pulse combines all notification, messages, comments and content into one dashboard.

Facilitates social listening with monitoring of influencers, trends & hashtags. It has a built-in audience CRM for finding your most passionate and active followers.

For teams and agencies roles can be assigned for effective collaboration & of course there is detailed reporting & analytics of all important metrics including how you compare against the competition.

Price: Small $39.00pm/Medium $79.00pm/ Large $159.00pm/Enterprise $239.00pm



IFTTT enables communication between apps and devices it lets you trigger actions across apps and web services if certain conditions are met.

IFTTT automations which called applets let you automate social media posting such like Tweeting your Instagram posts as a native photo on Twitter rather than a link or automatically post your new Youtube video to Facebook.

Price: Free

8. Narrow


Narrow helps you narrow down to the right Twitter users for your profile. Its strength lies in its ability to help you gather a real, targeted following on Twitter.

Use keyword, hashtag and location search to identify your ideal audience and research them.

It offers analytics reporting to keep track of what’s working for your account, and lets you manage up to 30 separate Twitter accounts.

Price: $19.00pm/$49.00pm/$99.00pm


8 Social Media Marketing Tools