In today’s fast-paced digital world, social media plays a vital role in every business’s marketing strategy. However, managing multiple social media platforms can be a daunting task. Especially when it comes to scheduling posts and analysing engagement metrics. That’s where social media management tools come into play. Allowing businesses to streamline their social media marketing efforts and save time and resources.

With the growing popularity of social media management tools, there are now countless options available on the market. But with so many choices, how do you know which tool is right for your business? That’s where we come in. In this blog post, I’ve done the research for you and rounded up the best social media management tools available.

From well-known tools like Hootsuite and Buffer to newer players like Loomly and MeetEdgar, I’ve covered a range of options to suit every business’s needs. I’ll highlight the unique features of each tool, their pricing plans, and what type of businesses they’re best suited for.

Whether you’re looking to schedule posts, monitor engagement metrics, or create comprehensive social media campaigns, this blog post has got you covered. By the end of it, you’ll have a better understanding of which social media management tool is right for your business, helping you to improve your social media presence and drive growth.

1. Hootsuite

Hootsuite

Hootsuite is one of the most popular social media management tools available in the market. It allows businesses to schedule posts on multiple social media platforms, including Twitter, Facebook, LinkedIn, Instagram, and YouTube.

Hootsuite also offers a comprehensive dashboard that allows businesses to monitor and analyse their social media presence. The tool offers a 30-day free trial, and after that, it offers a range of pricing plans starting from $19 per month.

2. Buffer

Buffer

Buffer is another popular social media management tool that offers a range of features to businesses. It allows businesses to schedule posts on multiple social media platforms, including Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

Buffer also offers a range of analytics tools that allow businesses to track engagement metrics and improve their social media strategy. The tool offers a 14-day free trial, and after that, it offers a range of pricing plans starting from $15 per month.

3. Sprout Social

Sprout Social

Sprout Social is a comprehensive social media management tool that offers a range of features, including social media scheduling, analytics, and social listening. The tool allows businesses to schedule posts on multiple social media platforms, including Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

Sprout Social also offers a range of analytics tools that allow businesses to track engagement metrics, including post-performance reports and social listening reports. The tool offers a 30-day free trial, and after that, it offers a range of pricing plans starting from $99 per month.

4. CoSchedule

Co Schedule

CoSchedule is a social media management tool that offers a range of features to businesses, including social media scheduling, content marketing, and project management. The tool allows businesses to schedule posts on multiple social media platforms, including Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

CoSchedule also offers a range of content marketing tools that allow businesses to plan and execute their content marketing strategy. The tool offers a 14-day free trial, and after that, it offers a range of pricing plans starting from $29 per month.

5. Loomly

Loomly

Loomly is a social media management tool that offers a range of features to businesses, including social media scheduling, content creation, and collaboration. The tool allows businesses to schedule posts on multiple social media platforms, including Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

Loomly also offers a range of content creation tools, including a post ideas generator and a content calendar. The tool offers a 15-day free trial, and after that, it offers a range of pricing plans starting from $34 per month.

6. Later

Later

Later is a popular social media management tool that focuses on visual content, making it a great choice for businesses with a strong visual presence on social media. The tool allows businesses to schedule posts on multiple social media platforms, including Instagram, Twitter, Facebook, and Pinterest.

Later also offers a range of visual planning tools, such as a visual content calendar, a drag-and-drop post scheduler, and the ability to preview your Instagram feed. The tool offers a free plan with limited features, and after that, it offers a range of pricing plans starting from $15 per month.

7. AgoraPulse

Agorapulse

AgoraPulse is a comprehensive social media management tool that offers a range of features, including social media scheduling, monitoring, and analytics. The tool allows businesses to schedule posts on multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

AgoraPulse also offers a range of social listening and analytics tools that allow businesses to track engagement metrics, including post-performance reports, social listening reports, and competitor analysis. The tool offers a 28-day free trial, and after that, it offers a range of pricing plans starting from $99 per month.

8. MeetEdgar

Meet Edgar

MeetEdgar is a social media management tool that focuses on evergreen content. This tool automatically recycles your content, so you don’t have to worry about creating new content all the time.

It allows businesses to schedule posts on multiple social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. MeetEdgar also offers a range of analytics tools that allow businesses to track engagement metrics and improve their social media strategy. The tool offers a 7-day free trial, and after that, it offers a range of pricing plans starting from $19 per month.

Bonus: Sendible

Sendible

Sendible is a comprehensive social media management tool that offers a range of features, including social media scheduling, monitoring, and analytics. The tool allows businesses to schedule posts on multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Sendible also offers a range of social listening and analytics tools that allow businesses to track engagement metrics, including post-performance reports, social listening reports, and competitor analysis. The tool offers a 14-day free trial, and after that, it offers a range of pricing plans starting from $29 per month.

Conclusion

All of the social media management tools mentioned in this blog post are excellent choices for businesses looking to improve their social media presence. Each tool has its own unique features and pricing plans, making it important to assess your needs and budget when choosing the right tool for your business.

Hootsuite and Buffer are great for businesses looking for simple management tools, while CoSchedule and Loomly are better for those looking for more comprehensive content planning and creation tools. Later is a great choice for businesses with a strong visual presence, while AgoraPulse and Sendible are better for those looking for a comprehensive social media management tool.

MeetEdgar is ideal for businesses looking to recycle evergreen content, while also scheduling regular content. Ultimately, it’s essential to try out different tools and see which one works best for your business. By doing so, you’ll be able to select the perfect tool to improve your social media presence and grow your business.

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8 Best Social Media Management Tools