This article was published 5 years ago, therefore the contents of this post may be out of date.

MailChimp has been the star of email marketing for quite a while and it not without reason as Mailchimp allows you to create email campaigns unique to your brand.

Probably the reason behind MailChimp becoming the star and the first name to come in mind when thinking about choosing an email newsletter service is the free plan that lets you have up to 2,000 subscribers and 12,000 emails sent per month.

However, MailChimp is not the only email marketing service on the market as there are many wonderful alternatives for MailChimp, so you can easily find one that’s even better for your business.

1. EmailOctopus

Email Octopus

EmailOctopus makes use of Amazon Simple Email Service (Amazon SES) to equip you with a highly scalable email marketing service. As EmailOctopus send your emails through Amazon SES to make it sure your hard-working email newsletters don’t land in the spam folder of your subscriber’s email clients.

You can completely automate your email campaigns as well. And you can set up a customised welcome workflow, create time-based onboarding and drip sequences and more. EmailOctopus is a good fit for both marketers and seasoned developers. You can create campaigns making use of tons of ready-made templates, and if you are experience you can build custom features using the Developer API.

It’s Free up to 2,500 subscribers and paid plan starting at $19.00 per month

2. Omnisend


Omnisend is an omnichannel platform for marketing automation that allows you to leverage the power of various marketing tools to build exceptional customer experience. You can reach out to your customers through different channels such as email, push notifications, SMS, WhatsApp messages and many others.

You can try Omnisend free for 14 days and if you like Omnisend then it starts at $16.00 per month

3. Constant Contact

Constant Contact

With Constant Contact, you can create professional email campaigns for any industry, from retail to publishing to non-profits, without any programming knowledge. They can automates email marketing so that you can establish a strong relationship with your customers.

Also you can set up automated workflows to achieve different business goals. Such as, you can send timely welcome emails, trigger a premade email series when the user clicks on a certain link and deliver different messages to different segments.

Free trial for your first 60 days (no credit card required) and plans start at $20.00/month and are based on the list size.

4. Campaign Monitor

Campaign Monitor

Campaign Monitor helps you build effective and eye-catching email newsletters with ease. Its biggest strength lies in the built-in smart segmentation tool that allows you to drill into the data about your customers and build highly segmented campaigns.

Campaign Monitor seamlessly connects to hundreds of pre-built apps and integrations so you can seamlessly connect your e-commerce platform, CRM, or website. Because when all your customer data comes together, you win.

With Campaign Monitor, you can ensure that even your transactional emails are on brand and just as highly optimized as your regular marketing emails. You can either start your email with one the professionally-designed templates or for entirely new you can code your custom HTML email templates.

It’s free to set up an account and create a campaign. But to send to more than five subscribers, you’ll need to choose a plan, and these plans start at $9.00 per month .

5. SendInBlue


SendInBlue is a cloud-based email marketing and marketing automation tool. It allows you to create personalised email newsletters with just a few clicks. You can also segment your audience and send them different emails based on their needs.

Also, SendInBlue provides you with out-of-the-box automation workflow templates. You can use them to set up a useful customer journey map so that you can send a targeted email to your customers at each milestone.

It’s free up to 300 emails/day and plans start at $25.00 per month and the price depends on the number of emails sent in a month.

6. Mailer Lite

Mailer Lite

MailerLite is seemingly one of the best MailChimp alternative if you want to create email campaigns for your eCommerce site. They supports several eCommerce platforms such as Shopify, WooCommerce, EasyStore. Besides those, it gives you access to tools indispensable in online store management so you can attract more customers.

It comes with pre-designed landing pages that has embedded forms, pop-ups and a built-in subscriber management tool and these are just a few examples of MailerLite’s eCommerce solutions. You can also personalize emails, segment campaigns, create interest groups, and automate email delivery.

MailerLite has an plan that comes free up to 1,000 subscribers and 12,000 emails per month and the paid plans starts at start at $10.00, the price depends on the number of subscribers.


6 Best MailChimp Alternatives for Your Email Campaigns