This article was published 12 years ago, therefore the contents of this post may be out of date.

When you are creating a website there are specific items you need to be aware of. The following things that normally wouldn’t cross your mind. For the average client who wants a website or a blog for their business. Today post will focus on the great but simple 10 do’s and don’ts of web design and don’t hesitate to let us know of anything we might have left out, in the comments below.

DO: Keep your page structured

People like consistency, and your web pages should be consistent. Make sure navigation works in the same way in all the pages. For instance, if you decide to have your navigation menu on the top the page, that should be consistent in all the pages.

DONT: Write one paragraph per page that is 1,000+ words long

If there’s one thing that stops your visitors from coming to your website could be your content, I’ve seen sites that have literally 1,000+ words without any paragraph breaks. Break your content up and make it easier to read.

DO: Keep it simple stupid (KISS)

This should be the primary goal when for a site design. Users are rarely on a site to enjoy the design, furthermore in most cases they are looking for the information despite the design. But Strive for simplicity instead of complexity in every element.

DONT: Exceed 60k page size

Your page size is the sum total of the images, text, and multimedia content in your page. If your page takes more than 10 seconds to open, you are likely to lose much of your potential visitors. Though internet speeds are getting increasingly fast, it is advisable to keep your pages below 60 kilobytes.

DO: Set your navigation up properly

If you’ve got a sign up page on your website, maybe you’ll have your main navigation in a blue color, while the sign up button is in a green color. Regardless, you’ll want to make your navigation easy to spot and easy to use.

DONT: Stuff your pages full of keywords

Search Engines aren’t stupid and you won’t ever outsmart them but neither are your readers. If your page has the main keyword for your site stuffed into each paragraph 30-40 times, it will not only read very poorly, but you’ll be penalised. Writing should flow naturally and should only mention your keywords where they fit.

DO: Optimise your load times

You need to build your website with optimal speeds and allow your page to load in around 1-2 seconds. You can do this by making sure your css files are compressed, using the google hosted javascript files (with local backup files), compressed images and ensure your page is coded and designed with optimal speeds in mind.

DONT: Make everything on your page an image

Text on a website is there to be exactly what it is text. There is no need to make the text blocks of your site jpg images. Also, making your website background 1MB or more in size will also cause your page to load very slow. Can even seen websites use 2 different javascript libraries, load 10+ plugin scripts for them in the headers only but you can normally tell as the websites takes around 20 seconds to fully load.

DO: Choose the right fonts and sizes

Making decision on the right section titles at the right size and making sure the fonts you’re using will greatly effect the experience your visitors have when viewing your websites. Generally speaking, you should use one main font for the content and then you may switch the titles of the pages to a different font.

DONT: Center all your content

Centered text is very hard to read. The best way to go is left justified text. However, your titles and sub titles can be centered.

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10 Simple Do’s & Don’ts When Designing A Website

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